Wednesday, September 15, 2010

Textual Analysis - The Wanted "All Time Low"

This is an Internet advert for the new single All Time Low from The Wanted. The band's signature font has been used for their name and the fact that it's blue rather than black, grey or white makes it stand out against the rest of the advert.
Also, the fact that the "wanted" is in capital letters and "the" isn't makes it seem like a wanted poster and could make them seem desired or sought after.

The title of the single is also in capital letters which makes it bold and eye catching as well as the phrase "out now" which is slightly smaller but still visible however this is slightly less important information so this could be why. It also doesn't promote the CD; it promotes the single on iTunes which is a much more accessible service to the target audience of this band.

The photo of the band is a quite cliche image of a boy band as they're all wearing jackets or complementing colours and they're all relatively good looking, shown from angles that make them look their best. The city background makes them seem very current and upbeat yet still wanting to be ordinary and fit in with everyone else. I think the photo of the band is stereotypical of the genre of music as well because a male band from the rock genre wouldn't be so posed and fresh faced and fashion conscience so because of this i think it's obviously the pop genre. The grey tone to the advert also makes it look contemporary and modern which i think is what the band wants to connote.

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