AVRIL LAVIGNE - "ALICE"
I chose to analyse Avril Lavigne's music video for 'Alice' after seeing the new Tim Burton adaptation of Alice in Wonderland as this song was played in the credits of the film and takes its inspiration from it.
The editing in the video is complex with many jump shots between clips of the film and of Avril Lavigne singing/playing the piano. Near the beginning there is a fade through white from a low camera angle of the rabbit hole to a close-up of her singing.
There are also many transitions and fades in and out and layering of clips. This creates confusion within the audience and links to the Alice in Wonderland plot.
The mise-en-scene is a big part of the Alice in Wonderland film and so this had to be re-created in the music video. Avril takes the place of Alice and is seen running through a wood in a confused manner, often with mushrooms present which have connotations of hallucinations which also links to “wonderland”. There is also a section which shows a caterpillar, and one of these is also used in the film.
Her dress is very fairytale like and is worn when she’s in the forest. The other times she wears a t-shirt which looks like a waistcoat which is to do with the white rabbit. There is a white rabbit in the video but its real, not a substitute person. Avril’s eyes represent the Cheshire cat as they glow like his and there’s a part when her face is shown faintly in the background which then has the Cheshire cat’s face faded on top of it which links the two characters.
The camera work is used in an interesting way which gives different views of the rabbit hole from different people’s perspectives. There’s a point of view shot looking up the rabbit hole when Avril (pretending to be Alice) is lying at the bottom after falling down it. That then changes to a bird’s eye view shot looking down the hole at “Alice” on the floor. There are also lots of close-ups of “Alice” when the camera is spinning which always links back to the film. Lots of the camera shots and angles are canted to create a rushed, mystifying experience for the audience which portrays Alice’s emotions.
There are many clips from the film that introduce the main characters such as The White Queen, the Red Queen and the “fats boys”. Also, parts of the music video have been made to seem like Avril Lavigne was actually there, for example, the part with the Mad Hatter’s Tea Party.
Here is a link for the music video... :)
http://www.youtube.com/watch?v=vyDRbx8nWFg
I chose to analyse Avril Lavigne's music video for 'Alice' after seeing the new Tim Burton adaptation of Alice in Wonderland as this song was played in the credits of the film and takes its inspiration from it.
The editing in the video is complex with many jump shots between clips of the film and of Avril Lavigne singing/playing the piano. Near the beginning there is a fade through white from a low camera angle of the rabbit hole to a close-up of her singing.There are also many transitions and fades in and out and layering of clips. This creates confusion within the audience and links to the Alice in Wonderland plot.
The mise-en-scene is a big part of the Alice in Wonderland film and so this had to be re-created in the music video. Avril takes the place of Alice and is seen running through a wood in a confused manner, often with mushrooms present which have connotations of hallucinations which also links to “wonderland”. There is also a section which shows a caterpillar, and one of these is also used in the film.
Her dress is very fairytale like and is worn when she’s in the forest. The other times she wears a t-shirt which looks like a waistcoat which is to do with the white rabbit. There is a white rabbit in the video but its real, not a substitute person. Avril’s eyes represent the Cheshire cat as they glow like his and there’s a part when her face is shown faintly in the background which then has the Cheshire cat’s face faded on top of it which links the two characters.
The camera work is used in an interesting way which gives different views of the rabbit hole from different people’s perspectives. There’s a point of view shot looking up the rabbit hole when Avril (pretending to be Alice) is lying at the bottom after falling down it. That then changes to a bird’s eye view shot looking down the hole at “Alice” on the floor. There are also lots of close-ups of “Alice” when the camera is spinning which always links back to the film. Lots of the camera shots and angles are canted to create a rushed, mystifying experience for the audience which portrays Alice’s emotions.
There are many clips from the film that introduce the main characters such as The White Queen, the Red Queen and the “fats boys”. Also, parts of the music video have been made to seem like Avril Lavigne was actually there, for example, the part with the Mad Hatter’s Tea Party.
Here is a link for the music video... :)
http://www.youtube.com/watch?v=vyDRbx8nWFg
loverivka
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