Friday, September 10, 2010

Textual Analysis - Eliza Doolittle CD Cover ★

ELIZA DOOLITTLE

THE FRONT COVER

The landmarks of London that she’s included on the cover makes her nationality prominent and shows she’s proud to be British. She also mixes the buildings she chose as she picked Stonehenge and the tower of London which are both historical monuments as well as using the Gherkin and the British Telecom tower which are modern. By mixing these generations of buildings she’s also hinting at the style of her music as she mixes the old with the new.

The ideology that is produced by having thundery sky giving out to blue sky is the idea of escapism which can be found in her music and this is also aimed at her target audience of females aged 14 – 30 who have an interest in pop/folk music.

The self named album’s font is original and looks like ‘bubble’ writing which gives a creative, scrapbook effect. It’s also solid black which makes it stand out from the background as she wants to be known.

There are many connotations of summer that come with this album, for example the use of bright, pastel colours. There are also literal denotations that can be seen such as the melting ice cream, Eliza’s outfit and the ‘sky’. The fact that the CD was released in July may have also influenced the design of the cover as it would have appealed to the target audience at the time.
Shows the artist – this could be because she’s a new act and she wants to become widely recognised so uses herself as a selling point for her debut album.

The unedited signature leg from her single “Rollerblades” could produce a link to her other songs that fans would recognise. The version on the single had wheels added to the bottom of the shoe.
She uses some imagery which has a deeper meaning that what’s shown as an image. For example, the cat can be used to show love, harmony and peace or the dice could be used as a metaphor for ‘taking a chance’ or relating it to fate which is quite a desired topic to sing about in albums of this genre.

The use of bright colours and varied textures of objects of the cover could come from her unique fashion style which came from Camden Market, London as well as her choice of music genre. The symbolism used from the paint or nail varnish is an explosion of colour and life, like when you take the lid off a paint pot and it goes everywhere.

She’s made the cover seem symmetrical with everything coming from the centre and working its way out which is also a metaphor for what she wants her music to do.

The old radio is a symbol of her mixing the styles of music, especially in her song ‘Pack Up’ which features a sample of a song from World War Two.
THE BACK COVER

Eliza Doolittle is also featured on the back cover. It shows her from a long shot which gets her whole body in to show her style but can still show her facial expression. She’s looking up at the camera which makes it seem like she’s looking up at you, like you have the power of whether to buy her CD or not. She wants to be seen as new and shy which she does show by having her hands near her face and her legs crossed over each other. She wants to seem almost insecure and yet the font of the song titles indicates otherwise.

The fonts of the song titles are the same as the main name of the album on the front but they’ve been made more unique and different for each song. The title ‘Nobody’ has been written in white with no black outline or definition which makes the word reflect what its saying. This is the same with ‘Missing’ as it has been filled with dots which create the illusion of the word seeming broken up and not quote there which also reflects the name of the song. ‘Back to Front’ has been written with the ‘back’ up the wrong way which is a clever, funky idea which also links to the originality of the album design.

Eliza Doolittle isn’t actually her real name, it’s Eliza Sophie Caird and Eliza Doolittle was simply a pet name used by her parents. This name has links to the character of Eliza Doolittle in My Fair Lady which Eliza Doolittle said she loved because of Audrey Hepburn’s portrayal.

The record label logo is on the back with the name underneath. There is also a paragraph of writing underneath which says about release dates, etc.

There is also a paragraph of information which says about the use of the CD. You can get bonus features such as exclusive songs and downloads when the disk is in a computer. This is a good selling point for the CD as you get things you wouldn’t if you downloaded songs from the Internet. Katy Perry did a similar thing by making her CD smell of candyfloss – something you don’t get with downloads. There could also be a website address on the CD which can keep fans up to date with tour dates, new songs and downloads such as screen savers.

All of the eye catching colours are on the front to draw attention to the CD and make people of the target market interested in the product. The back cover is much less interesting to look at but some paint/nail varnish is in the background, following on from the front. I think this is to keep the theme going but the lack of colour draws attention to the songs and the fonts they’ve been written in and also the image of Eliza herself.

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