The song we chose is from a genre that is very based about love, and feelings rather than other outside issues such as drugs. We chose to keep our video based on a narrative as almost all videos of this genre are the same and we also wanted to include footage of the artist as our inspirational video Hey There Delilah did. Many other videos do this is as well, such as Colbie Caillat's Falling For You.
Our print products followed generic conventions with things such as the colour which was blue to represent relaxation but also the sadness that is also experienced in the video. The guitar was also featured heavily which conveys the genre of the music and is also a conventional thing to do on adverts and CD covers of this genre like David Ford did.
How our video CHALLENGED forms and conventions:
We challenged some forms and conventions of the CD advert by not having the background as an image of the band as we wanted to have a more 'indie' feel and include a few images from the video for synergy and to give the audience some idea about the video and it's themes.
In my research i looked at music videos of the same or similar genre to the song that my group chose. Our main video was Hey There Delilah by The Plan White T's which included a narrative and footage of the singer. For our video we hope to use and develop this idea and change it into our own creation. There were some effects that the band had, such as the split screen, that we would have liked to have used but our technology didn't have the right software. We overcame this problem by changing our storyboard slightly by having more jump shots between different action to make it seem like it was all happening at the same time. I don't think our music video challenges conventions of this genre's style as it has focus on the narrative and has quite a relaxed, laid-back feel to it which almost all videos of this genre are.
Postmodernism
At the end of our AS Level Media course we started Postmodernism and i created a powerpoint presentation with Ana about the hugely popular TV series, Glee. We discussed the characters and their personalities, the creation of the program, it's influences, it's humour, story lines and of course the music - all of which contribute to the whole issue of postmodernism.
Here are some screen shots from the presentation:
Our music video incorporates postmodern ideas by taking ideas from other music videos such as The Plain White T's and incorporates them into our own production. The idea of the narrative from the girls perspective and the fact that we have montage effects of the singer within our video was inspired by watching their Hey There Delilah video and so created this postmodern effect. We didn't want our video to be too postmodern as we thought that it might distract from the meaning of the song which is important in this genre as there aren't many other distractions to the singers voice.
Within each episode of Glee characters always sing about their feelings, especially in break-ups, as that is easier than talking face to face with someone and this happens in our video as Olly is seen singing about his feelings for Ana. In Glee there is sometimes a montage effect when someone is singing a solo which shows what they're singing about from past experiences or something relating to the song which is also what happens in our video as it shows Ana in between shots of Olly.
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