Evaluation Question Three : How effective is the combination of your main product and ancillary texts? ★

Genre:

Our genre is a hybrid of acoustic and indie and this is known because of the concentration on the vocals and also the guitar and these are conventional of this type of genre. Within our music video, CD cover and advert we included the main iconography of this genre - the guitar on the back of the CD cover and also on the advert and we also chose to have the colours scheme blue as this connotes relaxation and feelings which the songs may be about and by doing this we have adhered conventions.

Institution:

Two in a Boat are acoustic/indie but are also quite mainstream but a company like Sony or Universal are too big as they only stick to the most popular genres and music they know will sell. Sony does have a sub label called Phonogenic which could be appropriate for Two in a Boat as it's independent but still linked to a mainstream company.

Ideology:

The music video and CD cover/inserts have a dominant ideology which is the Implied Behavioural Normalcy in Maslow's Hierarchy of Needs, where people have the need to 'belong' and this was clearly shown in our music video through the relationship of Ana and Olly.

Representation:

In the music video we represent both genders, however Olly is the one that has done something wrong and therefore has to apologise whereas Ana is the innocent character who winds up back with the boy because she forgives him. Both Ana and Olly are between 17 and 19 years old and this is the age of the target audience which is why the video will be appealing to them as hopefully they'll be able to relate to the issues in the video.
The heterosexual nature of Ana and Olly's relationship is clearly portrayed in the video and we chose this type of storyline because it would affect most people this way but even if some of the audience were in same sex relationship they can still relate to the issues dealt with in the video and i think this is the most important message.

Laura Mulvey, a feminist theorist has two main modes - either Voyeuristic (seeing women as 'whores') or fetishistic (seeing women as 'Madonnas'). In our music video neither of these theories have been applied as we wanted to have as equal an relationship as possible. This was shown in the music video but also in the CD cover, inserts and the advert through the images of the couple together but also having one of each of them alone so that none has more empathy than the other.

The combination of our music video and ancillary texts have worked well together as a constant atmosphere has been maintained and are clearly synergistic. The main symbols of our video are the guitar which has been used on the back cover on an insert and on the advert. The colour of the CD cover and inserts create a constant theme which is the same in the video too.