Evaluation Question Four : What have you learned from your audience feedback? ★

We asked people some questions when our video was half done to see if there was anything they especially liked or disliked about it before we'd finished.

Here are their responses:

Good Things:

- The story was easy to follow

- There were good transitions and liked the fades in/out and the speeding up

- The rain on the camera lens added dramatic effect

-Felt empathy with the character throughout the narrative

-Liked the shots of the guitar

Improvements:

- Some footage was shaky

-You could faintly see the reflection of us filming in the guitar

-The phone shouldn't have been turned towards the camera

Here is a video of our audience feedback about our finished music video.

Afterwards we asked some more people what they thought of the finished video and here are their responses:

Good things:

- Story line was easy to understand

- The match on action shots were effective

- The action matched the pace of the song

- There was good framing and the fades in/out were also successful

Improvements:

- There were some wobbles

We got some people to watch the music video and look at our final print products to see if they thought the were cohesive. Here are our questions:

What's good about the music video and ancillary texts?

- Looks professional, good layout and structure of the poster

- Simple but effective CD cover and inserts

- Visually interesting because of the effects like the stamp effect on the guitar and it looks like they're in a boat which links to the band name

What could be different?

- The background could be more eye-catching

-The colours could be more emphatic but it works as it is

-Capital letter for "November" on the advert

Are the products synergistic?

- Cohesive fonts

- The guitar has been used in the CD cover, and insert and on the advert because it's featured in the music video

- Constant theme

- The photo was used in the music video and on the advert and CD insert, like the guitar and clips of Olly from the video have also been used in these things

Can you tell what genre the music is from the CD cover and advert?

- Yes because of the guitar and the colours

- Conventional love song hinted at by the images that are pinned on the background of the advert such as the photo of a couple holding hands

From doing this audience feedback at different stages it has helped us make decisions about our product before it's too late to change them which then makes the final product better for the target audience. Getting constructive criticism at the end of the project is also good because it shows you what you can improve for next time and makes you notice things about your work that you might not have done before because you were working so closely with it for so long.

Getting good feedback is also important as it shows that the audience understood the project and that it met their needs and was successful in doing so.