Evaluation Question Four : What have you learned from your audience feedback? ★

We asked people some questions when our video was half done to see if there was anything they especially liked or disliked about it before we'd finished.

Here are their responses:

Good Things:

- The story was easy to follow

- There were good transitions and liked the fades in/out and the speeding up

- The rain on the camera lens added dramatic effect

-Felt empathy with the character throughout the narrative

-Liked the shots of the guitar

Improvements:

- Some footage was shaky

-You could faintly see the reflection of us filming in the guitar

-The phone shouldn't have been turned towards the camera

Here is a video of our audience feedback about our finished music video.

Afterwards we asked some more people what they thought of the finished video and here are their responses:

Good things:

- Story line was easy to understand

- The match on action shots were effective

- The action matched the pace of the song

- There was good framing and the fades in/out were also successful

Improvements:

- There were some wobbles

We got some people to watch the music video and look at our final print products to see if they thought the were cohesive. Here are our questions:

What's good about the music video and ancillary texts?

- Looks professional, good layout and structure of the poster

- Simple but effective CD cover and inserts

- Visually interesting because of the effects like the stamp effect on the guitar and it looks like they're in a boat which links to the band name

What could be different?

- The background could be more eye-catching

-The colours could be more emphatic but it works as it is

-Capital letter for "November" on the advert

Are the products synergistic?

- Cohesive fonts

- The guitar has been used in the CD cover, and insert and on the advert because it's featured in the music video

- Constant theme

- The photo was used in the music video and on the advert and CD insert, like the guitar and clips of Olly from the video have also been used in these things

Can you tell what genre the music is from the CD cover and advert?

- Yes because of the guitar and the colours

- Conventional love song hinted at by the images that are pinned on the background of the advert such as the photo of a couple holding hands

From doing this audience feedback at different stages it has helped us make decisions about our product before it's too late to change them which then makes the final product better for the target audience. Getting constructive criticism at the end of the project is also good because it shows you what you can improve for next time and makes you notice things about your work that you might not have done before because you were working so closely with it for so long.

Getting good feedback is also important as it shows that the audience understood the project and that it met their needs and was successful in doing so.

Evaluation Question Three : How effective is the combination of your main product and ancillary texts? ★

Genre:

Our genre is a hybrid of acoustic and indie and this is known because of the concentration on the vocals and also the guitar and these are conventional of this type of genre. Within our music video, CD cover and advert we included the main iconography of this genre - the guitar on the back of the CD cover and also on the advert and we also chose to have the colours scheme blue as this connotes relaxation and feelings which the songs may be about and by doing this we have adhered conventions.

Institution:

Two in a Boat are acoustic/indie but are also quite mainstream but a company like Sony or Universal are too big as they only stick to the most popular genres and music they know will sell. Sony does have a sub label called Phonogenic which could be appropriate for Two in a Boat as it's independent but still linked to a mainstream company.

Ideology:

The music video and CD cover/inserts have a dominant ideology which is the Implied Behavioural Normalcy in Maslow's Hierarchy of Needs, where people have the need to 'belong' and this was clearly shown in our music video through the relationship of Ana and Olly.

Representation:

In the music video we represent both genders, however Olly is the one that has done something wrong and therefore has to apologise whereas Ana is the innocent character who winds up back with the boy because she forgives him. Both Ana and Olly are between 17 and 19 years old and this is the age of the target audience which is why the video will be appealing to them as hopefully they'll be able to relate to the issues in the video.
The heterosexual nature of Ana and Olly's relationship is clearly portrayed in the video and we chose this type of storyline because it would affect most people this way but even if some of the audience were in same sex relationship they can still relate to the issues dealt with in the video and i think this is the most important message.

Laura Mulvey, a feminist theorist has two main modes - either Voyeuristic (seeing women as 'whores') or fetishistic (seeing women as 'Madonnas'). In our music video neither of these theories have been applied as we wanted to have as equal an relationship as possible. This was shown in the music video but also in the CD cover, inserts and the advert through the images of the couple together but also having one of each of them alone so that none has more empathy than the other.

The combination of our music video and ancillary texts have worked well together as a constant atmosphere has been maintained and are clearly synergistic. The main symbols of our video are the guitar which has been used on the back cover on an insert and on the advert. The colour of the CD cover and inserts create a constant theme which is the same in the video too.